SBH (Sally Beauty Holdings) E10: $2.09 (As of Jun. 2026)

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SBH Sally Beauty Holdings Inc SBH
75 GF Score
Price $16.57
GF Value $13.52
Valuation Modestly Overvalued
! 6 Warning Signs
View Full Analysis

What is Sally Beauty Holdings E10?

Sally Beauty Holdings SBH +2.09% 75 E10 is $2.09 as of Jun. 2026. GuruFocus rates SBH with a GF Score™ of 75/100 and a GF Value™ of $13.52 (Modestly Overvalued). The stock has 6 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Sally Beauty Holdings's adjusted earnings per share data for the three months ended in Jun. 2026 was $0.550. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $2.09 for the trailing ten years ended in Jun. 2026.

During the past 12 months, Sally Beauty Holdings's average E10 Growth Rate was 2.50% per year. During the past 3 years, the average E10 Growth Rate was 1.50% per year. During the past 5 years, the average E10 Growth Rate was 4.30% per year. During the past 10 years, the average E10 Growth Rate was 7.80% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Sally Beauty Holdings was 13.90% per year. The lowest was 1.50% per year. And the median was 8.00% per year.

As of today (2026-08-23), Sally Beauty Holdings's current stock price is $16.57. Sally Beauty Holdings's E10 for the quarter that ended in Jun. 2026 was $2.09. Sally Beauty Holdings's Shiller PE Ratio of today is 7.93.

During the past 13 years, the highest Shiller PE Ratio of Sally Beauty Holdings was 26.11. The lowest was 3.61. And the median was 7.96.


Sally Beauty Holdings  (NYSE:SBH) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Sally Beauty Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=16.57/2.09
=7.93

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Sally Beauty Holdings was 26.11. The lowest was 3.61. And the median was 7.96.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Sally Beauty Holdings E10 Related Terms


Sally Beauty Holdings E10 Historical Data

* Premium members only.

The historical data trend for Sally Beauty Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sally Beauty Holdings E10 Chart

Sally Beauty Holdings Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.80 1.96 2.01 2.00 2.05

Sally Beauty Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.04 2.05 2.05 2.08 2.09

SBH vs OLPX, SVV, EYE: E10 Comparison

For the Specialty Retail subindustry, Sally Beauty Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sally Beauty Holdings Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Sally Beauty Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Sally Beauty Holdings's Shiller PE Ratio falls into.


SBH
75GF Score
Sally Beauty Holdings Inc SBH
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Sally Beauty Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Sally Beauty Holdings's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=0.55/333.9520*333.9520
=0.550

Current CPI (Jun. 2026) = 333.9520.

Sally Beauty Holdings Quarterly Data

per share eps CPI Adj_EPS
201609 0.360 241.428 0.498
201612 0.390 241.432 0.539
201703 0.400 243.801 0.548
201706 0.490 244.955 0.668
201709 0.270 246.819 0.365
201712 0.650 246.524 0.881
201803 0.490 249.554 0.656
201806 0.480 251.989 0.636
201809 0.460 252.439 0.609
201812 0.540 251.233 0.718
201903 0.540 254.202 0.709
201906 0.590 256.143 0.769
201909 0.580 256.759 0.754
201912 0.450 256.974 0.585
202003 0.120 258.115 0.155
202006 -0.210 257.797 -0.272
202009 0.620 260.280 0.795
202012 0.500 260.474 0.641
202103 0.340 264.877 0.429
202106 0.660 271.696 0.811
202109 0.590 274.310 0.718
202112 0.600 278.802 0.719
202203 0.420 287.504 0.488
202206 0.430 296.311 0.485
202209 0.200 296.808 0.225
202212 0.460 296.797 0.518
202303 0.370 301.836 0.409
202306 0.460 305.109 0.503
202309 0.390 307.789 0.423
202312 0.350 306.746 0.381
202403 0.270 312.332 0.289
202406 0.360 314.175 0.383
202409 0.460 315.301 0.487
202412 0.580 315.605 0.614
202503 0.380 319.799 0.397
202506 0.440 322.561 0.456
202509 0.490 324.800 0.504
202512 0.450 324.054 0.464
202603 0.430 330.213 0.435
202606 0.550 333.952 0.550

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $2.09 mean?
Sally Beauty Holdings (SBH) has a E10 of $2.09 as of Jun. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Sally Beauty Holdings and its competitors.
Is Sally Beauty Holdings' E10 too high?
Sally Beauty Holdings' current E10 is $2.09. Overall, Sally Beauty Holdings has a GF Score™ of 75/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sally Beauty Holdings' E10 compare to OLPX and SVV?
Sally Beauty Holdings' E10 of $2.09 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Retail - Cyclical company?
A good E10 depends on the Retail - Cyclical industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Sally Beauty Holdings and its competitors. Sally Beauty Holdings's current E10 is $2.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sally Beauty Holdings stock overvalued right now?
Based on GuruFocus' analysis, Sally Beauty Holdings (SBH) is currently considered Modestly Overvalued. The stock's GF Value™ is $13.52, compared to a current price of $16.57 — trading 22.6% above its estimated fair value. The current E10 is $2.09. Sally Beauty Holdings' overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Sally Beauty Holdings (SBH), the current E10 is $2.09 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sally Beauty Holdings (SBH) Overvalued in 2026?

Based on GuruFocus' analysis, Sally Beauty Holdings stock appears to be overvalued. The current stock price of $16.57 is trading 22.6% above its estimated GF Value™ of $13.52. GuruFocus considers Sally Beauty Holdings to be Modestly Overvalued.

Key valuation signals for SBH:

  • E10: $2.09
  • GF Value™: $13.52 vs. price of $16.57 (22.6% above fair value)
  • GF Score™: 75/100 with 6 warning signs

No single metric tells the full story. See the SBH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sally Beauty Holdings Business Description

Other Exchanges S7V:Germany
Address 3001 Colorado Boulevard, Denton, TX, USA, 76210
Sally Beauty Holdings Inc is a professional beauty-products retailer based in the United States. The company operates throughout the United States, Puerto Rico, the United Kingdom, Belgium, Canada, Chile, Mexico, Peru, France, Ireland, Spain, Germany, Netherlands, and other geographical regions. The company operates through two business segments: Sally Beauty Supply and Beauty Systems Group. The products offered by the company include hair color and care, hair dryers and hair-styling appliances, nail care, skin care, and others.
75GF Score

Get the complete analysis for SBH

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$16.57
Price
$13.52
GF Value